He's been anointed the "Godfather of Singapore fashion" and "Singapore’s Fashion Royalty" but Daniel Boey is not a fashion designer.Just who exactly is he and what does he do? On the cusp of his 50th birthday, and several months shy of his 25th anniversary in fashion, we take an unabashed, no-holds-barred look at his colourful life in the industry. From his clueless early days as a shy kid through the time he picked up his first fashion magazine (not Vogue), his early dalliances with fashionistas, packing his bags for an uncertain future in the West to his rise into the realms as a feared industry personality and eventual mentor to many of Singapore's top fashion labels and models, Daniel takes us on a dizzy roller-coaster ride through his tumultuous time in a tough, unforgiving, unpredictable, cut-throat, often superficial industry. This is the untold story of a man who refused to confirm, who went from a glittering life to a shocking knock on death’s door, and who still continues to write his own rules.With forewords by Singapore's top couturier, one of the nation's most beloved actors, two of Singapore’s most popular radio personalities and a bevy of supermodels, the book is a fantastical journey of one singular sensation.